A “5th Work Option”

July 13th, 2008

Post to Twitter

In 2007, while thinking quite a bit about what I wanted to do next in work and life, I realized along the way that what I wanted wasn’t among the most common work options you can jump into:

  • A corporate job (working for someone else? Nah.)
    – I’m including “start a company that takes outside financing” in this category as well…because you’re still working for your investors.
  • Consulting (you’re always “on the clock”)
  • Non-profit (work on changing the world, but the stable income ain’t much!)
  • Artist (work through authentic passion, but good luck supporting yourself)

My goal changed from uncovering the next opportunity to creating my own perfect working world, combining the best parts of all.

Why can’t I have:

  • The stability of the corporate world
  • The independence of a consultant
  • The financial upside of a starting your own company
  • The passion of an artist / purpose of a non-profit

The goal: create an environment that enables a workstyle of “more fun, more freedom AND more money” – without compromising anything. I’m not willing to sacrifice my health, personal life or purpose for work.

What does the ‘5th Work Option’ actually look like?

A business based around your passions or life purpose (or as I’d say, your “Unique Genius”), that generates a steadily growing flow of passive income. It often begins either as consulting or time-based services or a side project/hobby…and then over time develops into a business that sells products, programs, information or anything else that requires only a little bit of your time. Also, through the process of building the business, you develop enough of an ‘audience’ and base of True Fans (who actively spread word-of-mouth for you) to generate a plenty of income.

Easier said than done, right?


The thinking of “how I can I make this a reality?” led to the development of PebbleStorm, and my life purpose of “to help people make money through enjoyment.” PebbleStorm is a roadmap to this 5th Work Option, to make it easier, less lonely and less risky to get there.

Why is my purpose about helping others make money through enjoyment? Because the more like-minded people there are who think this way and help each other stay focused on making money through enjoyment rather than just making money…the easier achieving the 5th Work Option becomes – for us all! This is why one of the most important parts of PebbleStorm is community – connecting people at similar stages of development to share information and to support each other.

One Response to “A “5th Work Option””

  1. Abel Says:

    Wow, I’m a believer of this philosopy – your 5th work option – Pebblestorm as you’d call it. We are all wired differently each bent on a particular passion, talent, skill which we should harness, embrace and excel with. When we’re doing what we are meant to do, we become passionate, and blessing or imparting it to others (service-business-career) is no longer an issue. And of course as we refresh others, we ourselves are refreshed/fulfilled in all aspects – financially, relationally, spiritually…


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