Post to Twitter

What is PebbleStorm?
PebbleStorm is a “Roadmap to the 4-Hour Workweek” (

Do you believe it’s possible to “make money through enjoyment”? Have you ever thought about starting your own business? Or do you have an idea or business already, and are looking for new ways to create it and grow it?

“Many of the folks there commented that new directions had crystallized for them after you came, so thank you SO much for the huge impact you had on all of us.” – Klia Bassing, founder of Visit Yourself At Work

Date: Wednesday, September 3rd
Time: 7p-9p

Who’s this for?
Whether you’re an aspiring or current founder, what matters is your interest is exploring how to do more of what you enjoy, more profitably. PebbleStorm is about “making money THROUGH enjoyment”, not making money and THEN enjoying it. You can enjoy the journey of starting the company and the daily work itself…in addition to the benefits of success.

Some sample blog posts
“About PebbleStorm”
“A 5th Work Option”
“The Five Stages of PebbleStorm”
“The Three Things That Block People From Making Money Through Enjoyment”

For more details and to RSVP
The evite: PebbleStorm LA Open House

aaron [at] pebblestorm [dot] com

Post to Twitter

John Girard, CEO of Clickability: “There is something extraordinary that happens when smart business leaders sit down to talk about their ideas for transforming business, and Aaron Ross is a master at guiding these conversations to help find the real gems.  I think a best selling business book could come out of every one of these events — wish I had the time to write one of them :)”

Here are the dates of three upcoming events for CEOs (one conference call, one Los Angeles dinner and one SF Bay Area dinner)…continued on

Post to Twitter

Intrinsic (internal) versus extrinsic (external) motivation

A significant contributor to a state of CEOFlow is an environment in which employees are motivated primarily intrinsically by their own work, enjoyment and purpose (all in alignment with the organization of course!)…rather than motivated primarily by extrinsic motivators like fear, exaggerated incentives or control…continued on