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If you’d told me in 2007 that my art would both inspire people and be a big boost to  my business, I would have thought you were smoking crack!  “Art? Me? Puh-lese. I ain’t no artist, and who needs or has time for art when you’re on the corporate /  entrepreneur tracks?”

My art was a talent that came out of nowhere in 2008 as I began to nurture PebbleStorm  and my own Unique Genius.  No one’s as surprised as I am about this.  (You can see a decent collection here: “Art of PebbleStorm  CEOFlow / Fall 09“.)

It still doesn’t feel comfortable for me to say I’m an artist, even though I am…only  because I never – as long as I can remember – thought of myself as one. Engineer,  business  person, entrepreneur, athlete…sure.

But “artist”?  Yep, though I’m still getting used to the idea.

So now I wonder whenever I meet people…

What talents are in you waiting to come out that would inspire yourself and others?  What stories do you tell yourself about what you can or can’t do that aren’t true?

I also wonder what other talents will come out of me in the future that I don’t even know about yet.

I guarantee this – if you let yourself dream BIG – your ideal work, your dream business – it would involve you playing with and sharing a lot more of yourself and your talents that you do today (both known or yet-undiscovered superpowers).


Mash Your Passions

Bringing those talents into your work is essential to find the money, enjoyment and meaning you crave. You will love your work more and it will make you more unique and interesting to customers.

So what passions or talents or interests do you have that you think wouldn’t be relevant to business?

Here’s a simple example: my great friend Yanitz Rubin had forgotten about his passion for entertainment and comedy until PebbleStorm. Now he’s creating an event called “Improv for Entrepreneurs” to help people unlock their creativity and ideas. His goal isn’t to design a billion-dollar business from day 1 – his goals are to create a FUN way (for him and others) to attract the perfect audience for his coaching and other businesses.  Yanitz will ultimately make tons of money at this while having tons of fun!  I’d be jealous, but I will get to go to his events 🙂

Try playing with ideas on mashing them up with your work – either your current work or a new business idea that lets you play with and envision work however you want.  This is a first step towards the freedom you want.

Listen To Yourself

What activities does your subconscious keeps bugging you to pursue that you don’t have time for or that you think aren’t for you?

(Shhh – don’t tell anyone and I promise nothing, but I’ve taken a few singing lessons recently. It’s an idea that has bugged me for months, even though I’ve NEVER thought I could sing.  I still can’t, but I’m not afraid to try it.  I even have some ideas on how to bring this into PebbleStorm that don’t include Karaoke.)

You can have fun with work, and part of that includes mixing your passions into it in ways that make it more fun for you and more interesting and fun for customers!

I hope this note gave you some food for thought. Even if you shift just one degree in course, you’ll end up in a better place in the future.

Aaron Ross

Related blog posts:

The Sun Sketch and Unique Genius:
“What is your Unique Genius?”

The Treasure Map Sketch inspired its own event:
“Reinventing work with a PebbleStorm Treasure Map Hike”

Mashing your passions:
“Mash your passions!  How could you combine yoga and poetry and…?”

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3 Responses to “What is your surprising talent that you don’t even know you have?”

  1. Lawrence Charles Says:

    Cool post! I believe there are a lot of creativity that’s needed when starting and running a company. Sometimes just for your own sanity. As an Industrial Designer I was curious as to why you would be central in making the Iphone for apple and not be the Blackberry or Palm for yourself. I had come to realize there are a few more ingredients required in the yeast to literally “raise the dough” of a new and successful company. I believe the recipe is – 1 part analytical thinking, 2 parts creativity, 1 part business acumen, 1 part street smarts, and a dash of knowing how to learn.

    aaronross383 Reply:

    @Lawrence Charles

    Thanks for the great comment!. I’ve found there are always ingredients that go into the dough that are identifiable (better techology or talent, for example), and ingredients that are unidentifiable – like culture.


    Lawrence Charles Reply:


    I agree.

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