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The Unique Genius Superheroes Interview Series is about ordinary people who have created businesses they love around their purpose. Tricia McEntee didn’t create Esalen, but after she found her own purpose, she was promoted to the CEO role there.

Esalen Institute is an amazing retreat spot on the California coast, in Big Sur. It’s gorgeous and a place that holds all kinds of personal development workshops. If you’re from California, you’ve likely heard of it and how influential it’s been in the development of new ideas.  If you haven’t heard of Esalen, chances are you will in the coming years!

When I met Tricia McEntee, she was kind enough to share her story on camera (<5 minutes) about how she found her purpose in 2009:

Tricia’s Steps To Finding Clarity

  1. She was frustrated with work and wanted to make a bigger difference, creating a strong desire to find more of herself to give.
  2. She played, opening herself up.
  3. She spent time questioning, studying purpose and inspirational leadership at a workshop.
  4. She had a ‘trigger event’ to activate her purpose: a serious conversation with the chairman of the Esalen board about her future was scheduled.
  5. In preparing for the meeting, she was inspired over a weekend to create a collage of her passions and interests (activating it)…and as she completed it, her purpose came to her in about a minute!

How Did Finding Her Purpose Help Her Succeed?

1) She felt clarity in life and in how she could contribute in a bigger way to her own and Esalen’s future.
2) Four months later they promoted her from CFO to it to CEO when the position suddenly became available.

I’d bet that if Tricia hadn’t found this clarity of purpose it’s unlikely the CEO role wouldn’t have been offered to her…or at least that quickly.

Coming Soon…

There’s a process to discovering your purpose. Register for a sneak peak of it at

Of course, once you find purpose, how do you turn it into a business you love?  That’s what the upcoming “Feed Your Freedom Mastermind” will be about, a six-month group coaching program that will be announced soon.  Click here for more details.

How Did You Find Your Purpose?

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2 Responses to “Unique Genius Superhero Intervew: Tricia McEntee, CEO of Esalen Institute”

  1. Josiane Feigon Says:

    Great interview- I have a special place in my heart for Esalen. The visual collage is very cool.
    Very inspiring- thanks!

    aaronross383 Reply:

    @Josiane Feigon, Thanks Josiane, you rock!

    PS – we should catch up soon about my own sales book that’s coming out, would love your advice 🙂


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