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The Unique Genius Superheroes Interview Series is about ordinary people who have created successful businesses around their purpose.

I love Amy Applebaum!  She is the force behind Amy Applebaum Inc. and “The Release Your Inner Millionairess” program designed to create life changing breakthroughs in her clients, mostly early stage women entrepreneurs.

Amy’s helped hundreds of thousands of female entrepreneurs across the globe and has been on ABC News, CNN, TLC, LX New York and Martha Stewart.

In 2009, Amy made a big evolution in her business to achieve Unique Genius Superhero status, and in the interview we talk about that change as well as other big work transitions over the past 15+ years that have led her here.

A great quote from this interview: “It’s ok to be afraid, just do it anyway”.

We covered…

  • How Amy turned getting fired into freedom
  • How Amy started her first company placing vending machines, and how her first disaster led her to changing her approach and making the business successful
  • How Amy went from 1-1 life coaching to a business expert helping entrepreneurs all over the world
  • How to make the most of your advisors & team
  • Why having fun in work is so important & relevant
  • How Amy gets out of a poopy mood 🙂

And more, of course!

Listen To Or Download The Interview

Want to download the interview?
Click here to download…

More About Amy Applebaum

About Unique Genius

Want to learn how to discover your purpose and answer the question “what do I want to do with my life?”  And learn how to combine all your interests, ideas and passions into a single successful business?  Find out more at www.UniqueGenius.com.

What Was Your Favorite Part Of The Interview?

Please leave a comment!


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Have you caught the Unique Genius videos?  (You can see the full overview at www.UniqueGenius.com).

Now Unique Genius is your purpose, translated into a successful, exciting business.  So this free series of videos teaches you two mainly about the two most important starting points:

1. How to discover your purpose (or mission), and answer the question “What do I want to do with my life?”

2. Learn how to turn all your ideas, interests and passions into a single successful business.

Some comments include:

  • “I watched the video this morning and got totally inspired. I have a fire lit under my ass!”
  • “Aaron!!! THIS IS MAGNIFICENT and BRILLIANT. I love the video. It’s very authentic and genuine. I can’t wait to share it to my network. Keep lighting those fires!!”
  • “One of the best videos and communication of both the problem, aspirations, and the steps toward making things happen”

In the video, learn:

  • How to start a business that can’t fail
  • 16 myths of what it takes to start a successful business
  • 6 common mistakes people make in turning this purpose into (lots of) income
  • A Unique Genius exercise
  • Lessons from some PAINFUL life & business mistakes I’ve made, and how you can learn from & apply them yourself

The video’s based on what I’ve learned from starting two kinds of businesses:
1) A conventional start-up: Spending $5 Million & working full-time for two years
2) A Unique Genius business: Spending $20-$100 and working part-time (4 hours a week) for two years

Forgetting fulfillment, freedom & happiness for a moment, which type do you think made more money?

This will be controversial to many of you because it’s so counter to what you’ve been taught by conventional experts.

(Forget market research & business plans? Enjoyment? Babysteps? Patience?!?)

I’d love to hear your questions & “skepticisms” (yes, I’m allowed to create words!) in the comments section of the video.

Register here to watch Unique Genius Video #2:

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The Unique Genius Superheroes Interview Series is about ordinary people who have discovered their purpose and turned it into a successful business.

Let me just say, this interview was awesome.  Even a client of mine said “the Brian Johnson interview was stupid good. I really liked the way he lives his life and enjoyed the interaction between the two of you. There is much in common.  Thanks for making the time for this. Best, Eliot.” And thanks Eliot for suggesting I interview him!

By the way, even if you don’t listen to the interview, take this bit of advice to heart: when Brian was 24 and “a train wreck” (his words), all he could do was follow his “single little bit of bliss” (wanting to to coach little league baseball).  That eventually led to the idea, growth and $13 million sale of his first company.

So what is your little bit of bliss, however small, that you’re not following because it’s not “practical”?

A little about Brian:

Brian lived for a year in Bali as part of figuring out what he wanted to do and coming up with PhilosophersNotes.com. Brian, like myself, comes from a technology-entrepreneurship background, but left it behind to start a Unique Genius business.

In his first venture, as a 24-year-old law-school-dropout-turned-CEO, Brian led the creation of eteamz – the world’s largest amateur sports site that was sold for over $13 million of stock and cash to The Active Network, Inc. in 2000 (and it still profitably serves more than 3 million team players in 120 countries around the world).  So the guy knows some stuff 🙂

Also, Brian will be a guest expert trainer in my upcoming Discover Your Unique Genius program.  When you listen to the interview, you’ll understand why I invited him to participate.

Things we discussed:

  • How Brian dropped out of law school at age 24, terrified & “a train wreck”… and then by following his “single little bit of bliss” (wanting to to coach little league baseball) led to the idea, growth and $13 million sale of his first company.
  • Why Brian feels that raising money from investors – which he’s done twice, almost $10 million worth – is overrated (and why I agree!)
  • Why taking a 10-day silent vipassana meditation course, and starting to meditate, was one of the most significant things Brian’s ever done for himself (although it almost drove him crazy).
  • Brian’s two main sources of stress, and how he manages them.
  • What kind of environment and activities lead to the idea and vision of PhilosophersNotes.com
  • What led Brian to realize that “he’s just not that into business” and what he REALLY cares about.

And so…

Listen To Or Download The Interview


Want to download the interview?
Click here to download…

More About Brian Johnson & Philosophers Notes

Books & Sites Mentioned That We Both Recommend

About Unique Genius

Want to learn how to discover your purpose and answer the question “what do I want to do with my life?”  And learn how to combine all your interests, ideas and passions into a single successful business?  Find out more at www.UniqueGenius.com.

What Was Your Favorite Part Of The Interview?

Please leave a comment!


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Look, if you’re going to do a video interview, it’s pretty hard to beat doing one at the top of Macchu Picchu.  Jodi Nelson started an amazing Unique Genius business called “Play It Forward Adventures“, integrating adventure travel with service work. She’s truly mashing her passions!

We talk about what she was doing before she started it, how she began, where the ideas came from, how her coach made a big difference, and what’s going on this year for her (her 4th year)…

The trip was awesome – we spent:

  • A couple of days in Lima & Cusco,
  • About three days volunteering in a local village school (building tables and chairs, planting trees, playing with kids),
  • Three days trekking in the Andes, and
  • A day in Machu Picchu.

The people on the trip were fantastic!  It was just awesome all around 🙂

A Kickass Video of the Trip

Pictures of the Peru & Machu Picchu Trip on Facebook

If that link doesn’t work, you can also just look them up on my Facebook profile www.Facebook.com/MotoCEO

Want Your Own Adventure?

How Would You Combine Your Passions Into A Business?

Leave a comment and let me know!

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Forget for a minute the idea of figuring out and creating incredibly fulfilling work you enjoy.

Let’s say you’re in a career that you may or may not like, but either way you have to make some money to pay the bills.  Let’s say the thought of actually enjoying work is probably more along the lines of “once I have enough money, then I’ll figure out what I want to do with my life and I’ll do what I want.”

Do you think the career track will create financial freedom for you?  How free is your boss, or theirs?  How many people do you know that have achieved financial independence by working for other people?

Even the Silicon Valley equity and stock options system is, except for the founders, more of a white-collar lottery than an actual path to financial freedom.

You will never achieve financial independence through working for others – you must start your own business.

At some point you’re going to have to start your own business. Just having your own business isn’t some golden ticket to wealth, but it’s a hell of a lot more likely you’ll get there than by clocking a job. I’m not saying you should quit your job – you need the income!  But at least make a plan to start your own business.

If starting a business feels like a “big leap” or a big risk – it doesn’t have to be.  So many people still believe it takes a lot of time (per week) and money and energy to start a successful business…

…but what if it doesn’t?

What if you could start your own business without much money or time per week on it, in which competition didn’t matter, and you felt fulfilled by the work?

What if there is a way to discover your purpose and answer the question “What do I want to do with my life?”

And a way to combine all your ideas, interests and passions into a single successful business?

Upcoming Unique Genius Education & Training

My purpose is to help more and more people ‘make money through enjoyment’ by discovering your purpose and turning it into a successful business.  Part of this includes democratizing entrepreneurship, to make it easier and more practical for anyone to start a business with confidence.

I have some complimentary training videos (part of a prelude to a full Unique Genius course) coming in about a week to get you started on envisioning how this is possible.

The videos and course are for you even if you don’t have extra time because of a current job or family.  Being busy can make it that much harder to figure out what you want to do with your life or work, and then stay on track. So I’m designing the content into bite-sized chunks that you can study and apply at your own pace.

You’ll want to study the videos, if…

  • You know that you are ‘meant for more’: to make more money, to make more of a difference in the world, and to have more fulfillment and enjoyment in work.
  • You want to be able to work on what you want, when you want, from where you want and with whom you want.
  • You want to align your interests, passions and values with your work, and become MORE successful because of it! You don’t have to make less money doing what you love.

I’m looking forward to getting these videos done and sharing them!

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The Unique Genius Superheroes Interview Series is about ordinary people who have created businesses they love around their purpose. They’ve found ways to combine enjoyment, money and meaning in their work.

I met Yanik Silver about two years ago, through Tim Ferriss, and immediately hit it off with him. Yanik’s purpose is to help himself and others “make more money, have more fun, give more back”.

Yanik single-handedly also catalyzed the shift of PebbleStorm from a blog into a business, by hosting me in a webinar with his audience back in March 2009 (Post about it: “Thanks for making the world more of a place I want to live“).

So – more about Yanik: he’s a serial internet entrepreneur – although he still considers himself a ‘techno dunce’. Starting from his one-bedroom apartment and with just a few hundred dollars, Yanik has built multiple 7-figure businesses.

Yanik most recently founded “Maverick Business Adventures”, which combines his love of business, adventure and awesome enterpreneurs.

Currently, Yanik’s most important missions are to help 1,000,000 young entrepreneurs (ages 13-23) to start or grow their own businesses by 2020 and to get his 2½ year old daughter, Zoe, potty trained.

Here are some of the topics we covered…

  • How he started his first business part-time (while working in medical sales), and turned it into a $8,000-$10,000 per month business before jumping ship to work full time on it
  • The 2×2 matrix he uses to plan moving into new markets or building new products
  • How Yanik’s money motivation shifted with success (away from Rolex watches and cars)
  • The two things that REALLY matter in life
  • How he manages his time with multiple businesses and a family

And more, of course! This interview was longer than usual, because we had such a good time and covered so many interesting areas 🙂

Listen To Or Download The Interview


Want to download the interview?
Click here to download…

More about Yanik Silver

Some of his blog posts that I highly recommend starting with or that we mentioned in the interview:

What of these resonated with you? Let me know!

About Unique Genius

There’s a process to discovering your purpose and turning it into a business you love. Find out the latest at www.UniqueGenius.com.

What Was Your Favorite Part Of The Interview?

Please leave a comment!


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