Unique Genius Superhero Interview: Internet Entrepreneur Johnny B. Truant, “The Internet Made Awesome”

April 21st, 2011

The Unique Genius Superheroes Interview Series is about ordinary people who have created businesses they love around their purpose.

Everyone has a purpose (or “calling”), and there are always ways to turn your purpose, any purpose, into a business you love. It’s easier to live your purpose daily when you do it for work!

Today I’m interviewing Johnny B. Truant, a snarky internet entrepreneur with the fun catchphrase of “The Internet Made Awesome”!

Here’s why I wanted to share Johnny with you. He runs a different kind of internet and coaching business.

What he does doesn’t make sense. He doesn’t do internet marketing correctly at all, and his search engine stats are terrible. He doesn’t write about the things that make him money. He doesn’t have a big email list, and he doesn’t even contact the list he does have often enough, or in the right way. He has never spent a dime on advertising. He is known to swear too much and never, ever acts “professional.”

And in nine months, Johnny went from literally having never made a cent online to making five figures a month.

Here’s some of what we covered in the interview:

why the biggest sin online is to be boring
why it’s so hard to get johnny to work after 6pm
why when he has a “slow business period” that surprises him, he relaxes instead of working harder
why some people online have those “big long sales pages” that scream ‘buy buy buy’…and why he believes it’s not the best way to make money
how johnny made his first $1 and how he made his $3000
why it’s easier to make money “being yourself”
the value of being scared outta his mind

And if that’s not enough, we’ll also talk about why Johnny’s doing “The Badass Project” about physically disadvantaged people who have accomplished ridiculously amazing things (like climbing K2 without legs??!)

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About Unique Genius

There’s a process to discovering your purpose and turning it into a business. Find out the latest at www.UniqueGenius.com.

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