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Double Double, a guide from Cameron Herald, "Back Pocket COO"The Unique Genius Superheroes Interview Series is about ordinary people who have created businesses they love around their purpose.

Everyone has a purpose (or “calling”), and there are always ways to turn your purpose, any purpose, into a business you love. It’s easier to live your purpose daily when you do it for work!

Cameron Herold is one of the country’s most innovative business leaders and was a leading force behind one of the most successful new business ventures of the last decade, 1-800-GOT-JUNK?

He was Chief Operating Officer for nearly seven years and his innovative business leadership helped enable the company to build a presence in 46 states, 9 provinces, and 4 countries.   During his tenure, numerous MBA programs studied the company, including the prestigious program at Harvard.  He helped grow the company from $2 million to over $100 million in revenue!

One of the many things that I admire about Cameron is that he knows building a successful brand and hyper-growth business isn’t about personality or luck. It’s about having the right systems. Cameron can give you the framework and proven solutions that will accelerate your revenue, build your profitability, and help you avoid costly problems. It really IS like having a COO right in your back pocket.

Cameron’s Unique Genius is: “to lead and energize people by using quick, intuitive alternatives to build plans that reverse engineer their dreams.” ~ AWESOME!

Here’s some of what we covered in the interview:

  • how writing 20 minutes a day and making lists led him to the work he loves, his dream business
  • how clearly & specifically Cameron describes his ideal clients (awesome!)
  • a great story about how he got over being chicken and fired someone he’d needed to fire for six months (ps – his mentor gave him the advice that ‘you’ve been stealing his life from him by not firing him’)
  • why his “painted picture” visioning is so important for clients, and why he started it after learning how olympic athletes used visualizing
  • his three key areas of vision, people, and focus

Cameron and I also talk about his last chapter called “Letters To Myself”…which includes all kinds of advice to his ‘past selves’!  That section of the interview and in the book you do not want to miss.

Listen To Or Download The Interview

Click here to download…

More About Cameron Herold

About Unique Genius

There’s a process to discovering your purpose and turning it into a business.  Find out the latest at

What Was Your Favorite Part Of The Interview?

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One Response to “Unique Genius Superhero Interview: Cameron Herold, “Back Pocket COO””

  1. Robert J. Says:

    Another great interview – Some of the highlights for me included that Cameron likes to shift where he works throughout the day, learning to say no, the hammock chair, and spending 20 minutes a day to write.

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