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1. Lack of awareness of what they enjoy, their purpose, their unique genius… or that they could even begin envisioning a 5th Work Option. It never occurs to most people (at least until they get fired or have some other serious life change) that until they step back and clearly rethink what their ideal working life should be, they won’t get it. They just take whatever comes their way.

I’m going to include “lack of money” and “lack of time” here under the awareness bucket, because many people are unaware of how easy it can be to start on the path.  Commitment is step one.  Take the first step right now just by saying “I will start my own business.”   Now keep each next step as small as possible – tiny babysteps.  As for lacking money to start a business – all you need is $9 for a URL.  Businesses can be started with very very little money today – passion and patience is much more important!

2. Fear (mostly unconscious) of change, fear of new ideas, fear of telling people their personal ideas, fear of telling themselves that they want more out of life, a fear of committing to themselves that they’re going to do something about it… I’m not sure why fear plays such an enormous role in blocking people, but I see it everywhere. I’m convinced by reducing the fear factor here, we’ll enable huge numbers of people to blossom as entrepreneurs.

3. Bad habits (including working for the wrong reasons). In the United States/the West, we’re trained to think that money, titles, prestige and ‘stuff’ lead to happiness. So in our search for happiness, we go after the wrong things – ‘stuff’ that does not lead to sustainable happiness. It’s really hard to break these lifetime habits. When people work with the intentions of acquiring power, prestige (a title) or more money, it’s a rare path that leads them to contentment and happiness.

Here’s a disturbing observation: some of you who read this will associate “contentment and happiness” with being lazy, poor, or unsuccessful...!!! How have we gotten to the point in a society when contentment is denigrated? Not necessarily publicly, but it does happen in casual conversation or body language.

Contentment does not equal lack of activity or laziness. I’m incredibly content while working on multiple projects, clients and new companies (I’ve lost track of how many…), because everything I do is aligned with my purpose, through PebbleStorm. More to come on this.

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