It’s hard to enjoy work or turn your employees into mini-CEOs if sales aren’t predictable…
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Want the peace of mind to know that your Sales Machine will create predictable revenue, generate new leads on demand, and meet your financial goals without your constant focus & attention?

Avoid the 7 Fatal Sales Mistakes CEOs & VP Sales make and discover a step-by-step sales lead generation system invented by an adventurous executive at Salesforce.com that led to over $100,000,000.00 in sales in just a few short years.

Grow Sales Faster, More Profitably And More Predictably By Learning From Salesforce.com’s $1 Billion Sales Machine Of World-Class Practices In Lead Generation and Sales

As an executive responsible for revenue coming from a sales team, you are working really hard to get better results and yet you feel like something isn’t being done correctly.  It feels like you and your whole team are pouring time, money and energy into a black hole and are only seeing incremental or even no progress.  You have a great product and can close customers when you find qualified ones – the challenge is finding more of them with less effort…

  • It seems like you spend time and money on programs that generate little or no results.
  • You KNOW there are lots of customers out there who want to buy what you offer.
  • You’ve learned the hard way that doubling your salespeople does NOT double your revenue.
  • You don’t want to recreate the wheel – saving time, money and energy is important.
  • You also know there are some big sales productivity gains that could be had, if you had a fresh and independent look at your processes.

Sometimes just one new idea or practice can be the last straw that unlocks your next growth spurt…

And What You Want Is:

  • Easy-to-follow sales development processes that lead to predictable sales revenue and an ever-expanding pipeline of qualified leads with 20%+ close rates.
  • To go from erratic and unpredictable leads and sales results to a reliable, unstoppable machine that makes money even when no new marketing leads are coming in.
  • A clear step-by-step system to attract, develop, and retain the top sales people that will bring in the highest sales and revenue with the least amount of turnover, training and ramp time.

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“Working with Aaron Ross has been nothing short of amazing…

his methods produced a profitable and scalable new stream of predictable revenue. We saw at least 40+% new business growth. Deal size is still growing. We’re getting in the door with brands like Overstock, AT&T, IBM, etc. – basically people that would have never otherwise come to us. The best part is, we had a blast while doing it!” – Michael Stone, VP Sales, WPromote (#1 ranked Search Marketing Firm on the Inc 500)


We created a sales lead generation process at salesforce.com that increased their revenues by more than $100 million, and repeated it at companies like Responsys (enterprise email marketing company) and Wpromote (#1 search engine in the Inc 500), in all cases growing their new business sales by 40%+.

Who’s ideal for this kind of growth?
Here are the main criteria to determine if it’s even worth our and your time together:

  1. You have salespeople/account executives who sell directly to business clients.
  2. You have clients that are worth at least $20,000 in business (more is better).
  3. Your salespeople can close qualified prospects when they get them in their pipeline.
  4. You use (or want to use) a CRM/Sales Force Automation system, such as salesforce.com or the equivalent.

Andrei Stoica, CEO of ConnectAndSell:  “To say that I’d ‘highly recommend’ you would be an understatement – any company’s damn lucky to have you.”

“The companies I’ve seen that have followed Aaron’s advice have outperformed.  What more can I say?”  Tim Connors, General Partner, US Venture Partners

Daniel Zamudio, CEO Playboox: “Aaron’s one of the leading thinkers of the Sales 2.0 movement. I am inspired by Aaron’s vision, amazed by his creativity and thankful for his counsel.”


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Feeling Stuck With Sales?  Are You Navigating the “Hot Coals”?

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Sometimes all it takes is one good idea, one right practice, to get things moving again.

Building a Sales Machine that creates ongoing, predictable revenue takes 1) effective Lead Generation (and Layers of the Onion), 2) a Sales Development function that bridges the typical black holes between marketing and sales, 3) Consistent sales systems, and 4) a focus on Customer Success once they’ve purchased your product.

An important part making money through enjoyment comes from creating predictable income and sales, freeing your organization from the day-to-day slog of constantly wondering from where every next customer or order will come.

If you want sustainable, consistent money and growth, you have to have process, which brings understanding of what drives your business and creates predictability. Process can be integrated to your passions and genius in a way that doesn’t rob you or your people of their enjoyment or flow. In fact, the process should amplify what you have and care about and create flow, rather than drain it. Yes, even in big companies!

Seeds Nets Spears

I spent four years at salesforce.com in sales and the acquisitions team. The inside sales team I created sourced the pipeline for more than $100 million in recurring revenue for salesforce.com, increasing new business revenue in the Fortune 5000 segments by 60%.

And because the team was self-managing, I could leave for 10+ days on vacation, stay totally out of touch, and come back to no questions, no issues, no drama – just more results.

My main problem became avoiding boredom!

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Successful Executives Are Successful Because They Get Expert Help…Matt Wenger, CEO of GroupSystems, Has Started, Invested In Or Run 15-20 Companies: “There Is Never Enough Experience You Can Tap Out There…”

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Get Clear On What It Will Take To Grow New Sales By 40% – Predictably

We work with the CEO and head of sales to get you clear on…

  • The root causes of your main three sales challenges.
  • A clear vision for how your sales organization should be structured, including roles, responsibilities, compensation structure and more.
  • A step-by-step sales plan to take your vision and implement it without disrupting the organization
  • The few-most-important Key Performance Indicators (KPIs) you need to be tracking and managing.
  • At least three solutions that are tactical enough for you to begin implementing right away to improve your results.
  • Why recreate the wheel? Use our tools and documents needed to help you get and keep moving forward easily.

And learn…

  • Learn the 7 Secrets of Creating Predictable Sales
  • The three most common sales bottlenecks across business-to-business sales organizations, and how you can avoid them.
  • How to avoid the landmines that distract you, waste opportunities and send you in the wrong directions (they are so easy to avoid, and yet people step on them constantly!)
  • Why tracking the number of phone calls per day is a waste of time.
  • Why trying to get salespeople to work more is hurting your results, and why how much they work doesn’t matter.
  • How by making sales more enjoyable you can increase motivation and results for both salespeople and sales management.
  • What it takes to turn sales into an assembly-line process to produce predictable results

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“Aaron Ross made a measurable difference in the business where I was most recently CEO and he did it in a timely and professional manner.  Aaron was able to combine strategic thinking and direction as well as tactical assistance across the range of sales tactics, including making sure salesforce.com was set up optimally for our team to guiding our sales and marketing teams on the best way to position the product.  The bottom line is that our company’s investment in Aaron’s service paid off at least a 10x return in terms of increased revenue and productivity. I highly recommend him.” - Steven Lurie, CEO AdviceCO

John Girard, CEO of Clickability: “Aaron focuses on measurable results. He avoids platitudes and feel-good statements, and focus on delivering something that will cause an outcome we want. Aaron provides the right balance between formula and customization.  He brought in some battle-tested structures, but was very flexible in tailoring them to us.  This means we feel like we’re getting the most current new thing out there, and it’s not something being shoe-horned into our business that doesn’t work.”

Jim Yu, CEO BrightEdge: “Aaron is a great mentor and advisor to us.  His unique insights have been essential in helping us build our sales process, and his understanding of the nuances of building an effective customer oriented organization are unmatched.”

Roberto Angulo, CEO of AfterCollege.com: “Two things that made a big difference: your knowledge of salesforce.com & your approach in working on a granular level to improve salespeople productivity.”

Patrick Morrissey, SVP Marketing of Savvion (now VP Vertical Solutions, Salesforce.com): “You were able to articulate very clearly why attempts to improve the inside sales organization failed and provide details and metrics on the experience which informed the approach.  From a style perspective, your style is also very low key and low b.s.  I have seen multiple people who do multiple types of sales (and other consulting) who spend a lot of time talking and less time listening.  Where sales consulting is concerned, there is also a lot of bragging.  Your approach is the opposite.”

If You’re Ready To Get Help: How To Schedule A Free Consultation

There’s a system to designing and building a sales machine that generates predictable revenue. In our 30-minute consultation, we’ll spend 15 minutes on who you are, what you do and just getting to know each other, and then 15 minutes in an actual coaching session, so that you can walk away with a couple of great ideas that you can implement right away.

If we can’t get you scheduled for a couple of weeks, please be patient.

Submit your information below to begin the process (you’ll get an email right away with instructions, so look for it in your inbox).

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One Response to “5. Build A Sales Machine”

  1. Screening Sales Leads for More Productive Reps Says:

    [...] used both external firms and inside sales teams for this function. Aaron Ross is a great consultant who built a top-notch Inside Sales team at Salesforce.com and now helps [...]