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Below is an email I recently sent to a group of inspired entrepreneurs in Washington D.C., organized by Klia Bassing of I feel this note could help others see a new perspective on what’s going on with these financial and economic earthquakes. As painful as they are now, they’re helping us in an important transition in business, from a “pushing/pestering” energy to a “attracting” energy.  For most PebbleStorm readers, even if you don’t understand exactly what I mean by this, I’ll bet that idea or those words resonate for you. This isn’t an overnight change, and it will take more years to fully realize.  Meanwhile, the harder people and organizations hold onto the ‘prior’ way of doing business, the more painful it will be for them and their communities…


Hi Seedbed’rs!

I hope everyone is weathering both the literal storms and financial market storms. The financial market problems are one symptom of a massive change in how business works, from one of  promotion (driven by a hunger for money and prestige), to one of attraction and receiving (driven by a desire for enjoyment and inspiration).  This will be, it is, a very painful shift for many people and entire organizations.

I’m sharing here a v1.0 handout I created for the PebbleStorm Open House event I had recently in Los Angeles.  The intention of the handout, and the idea of “unique genius”, is to help you or anyone reflect on what kind of dream business you would create for yourselves. Once you have a vision of it…you can begin to make it!  Even if it might take years…better to start now than later 🙂

Download the Unique Genius Handout – 090308

Here is one other exercise around pausing to reflect on “what do I really want for myself?”

All the best,

Aaron Ross
aaron (at) pebblestorm (dot) com “Make money through enjoyment” “Make money through enjoyment” (for organizations) “Create predictable revenue”

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