What a fun week and launch on Tuesday!  It was just plain fun, both to create and share it, and because it resonated with people.

Here are some stats about the launch webinar (thank you again Yanik Silver!)…

…..Registrants for the March 17 PebbleStorm webinar: 1300
…..Number of people who joined live on it: 350
…..Players in the PebbleStorm “Come Play With Me” game: 15 (sold out)
…..Amount of money spent on marketing: $0
…..Receiving messages like these: “Thanks for making the world more of the place I want to live”,  “Discovering you and your work through Yanik has been a real turning point for me and I will forever be grateful to both of you“, and “It was fabulous and I’m buzzing with all the possibilities“: PRICELESS

So why should you care?  Because my mission is to help you do exactly this! I’m practicing my own principles, then distilling them for you so that you can join me.

Priceless Gratification

What does ‘make money through enjoyment’ mean?  It means you can create a business that makes you money, and has a big, positive impact on people’s lives and the world (in fact, the better/bigger the impact, the better the buiness will do).

Personally, here’s an example of priceless gratification from Sarah Levinson, who wrote “You know what happened after listening to this webinar?

1. I was able to sleep better
2. I began to feel much happier about my life in general, and about my original goals for work and my purpose in life.
3. The next day at work I applied the principle of enjoyment. IT WORKED!” [Aaron: I’ll post her example in a separate post on applying enjoyment]

And I make money from this, too?  Yay!! 

.
Webinar replay with audio

(Sound quality improves at minute 20)

For a long time, when people asked “how do I get started with you and PebbleStorm?”, I didn’t have an answer!  As part of the launch, I created a page that summarizes how people can do something with PebbleStorm:

www.PebbleStorm.com/Get-Started

[UPDATE 6/28/09 By the way, the best link to find out how to get started with PebbleStorm is now www.PebbleStorm.com/UniqueGenius]

Interested in online self-study courses? I had requests from people who can’t join now, but would at least like to sign up for the game but as a self-study version, in which you can go through the game and courses on your own.  I’m not sure when I’ll create it, but it will be in months, not weeks or years.  If you’d like to be a beta player to help me test it before public release, write me at aaron at pebblestorm dot com.

On the webinar, one of the questions was “what books would you recommend?”  Of course, there are so many good books out there, but if I could only recommend three to my readers here, they’d be (in no particular order):

The 4-Hour Workweek

This book can help shake up your persepective on work!  You’re programmed to view work a certain way (aka 9-to-5), and Tim Ferriss challenges all kinds of work and life assumptions here in the book.

It’s well written, and you may not look at work the same way again.

Tim has a great blog at www.fourhourworkweek.com/blog.

The Seven-Day Weekend: Changing the Way Work Works

I LOVE this book – even more than the 4-Hour Workweek (sorry Tim!)  This company’s amazing – an example of how values like trust, commitment, enjoyment and freedom can create an amazing culture and $300 millino company.  Work doesn’t have to be ‘work’!

Even if you don’t want to recreate this kind of culture (which is an extreme form of self-determinism), it has a lot of great nuggets that any business owner could use as ideas in improving their own business.  Here’s a taste of how things are different at Semco:

• Employees determine their own working hours
• Employees hire their bosses
• All employees rate their bosses twice a year and all ratings are published
• HR has been almost abolished, because leaders need to be able to treat their employees right themselves
• Employees choose their own salaries / comp structures
• ALL meetings are voluntary and open to everyone
• The Board meetings are open to everyone, and include employee representation

Excerpt / Chapter One on FastCompany

CEOFlow (though it’s early) will be a roadmap to the Seven Day Weekend.

UPDATE: AAAAGH!  It looks like this book is out of print!?!  Look around on Amazon for it…there are various versions, paperback, Kindle, etc., that aren’t $50+…do some digging.  But get it!  If you can’t, his prior book is almost as good: Maverick: The Success Story Behind the World’s Most Unusual Workplace

The Four Agreements

This is one of those rare books that people buy extra copies of just to have on hand to give to people.  The day/day after I read The Four Agreements, I looked at people and the world a different way.  In order to really create the 4-Hour Workweek or Seven Day Weekend, it helps to have the right attitudes when dealing with yourself and others. The Four Agreements is a short, well written book that helps you get a better understanding of, well, life. Read it!

I think most people will need a certain amount of life experience in order to be ready to really connect with this book, so if you’ve read it before and didn’t love it – try it again every few years.

==========

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Special Webinar Replay Added Below

If you love your work, it’s no longer “work”, right?…

“Here’s an Uncommon Way to Discover Your ‘Unique Genius’ – Combining What You Love with Real Satisfaction and Financial Independence”

Enjoy More…Make More…Get More Out of Life!

Dear Internet Friend,

A few months ago, my friend Tim Ferriss (Yep, the author of the “4-Hour Workweek”) introduced me to a guy named Aaron Ross. He thought we ‘shared some of the same DNA’.

And it certainly makes sense…

You might have seen my personal “Maverick Manifesto” of ‘make more, have more fun and give more back’. Aaron’s notion is combining enjoyment, meaning and making money.

As I got to know Aaron more and more – I realized he’s got a real unique take on the entire notion of creating “true” wealth beyond simply what’s in your bank account.

If this sounds intriguing to you (and it should) take a quick peek on what Aaron and I will discuss on this free webinar:

1. How to make more money, more quickly, more easily through “Enjoyment” (The concept of “do what you enjoy” – or at least enjoy what you do – is simple enough … but it’s amazing how many people just don’t “get it” at the level Aaron does!)
2. Why now is undeniably the BEST time to rethink your career plans. (Yes, even in a so-called “recession”.)
3. I mentioned The 4-Hour Workweek earlier… PebbleStorm is a roadmap on how to get there! Best part… you don’t have to turn your life upside-down to achieve it. Part-time beginnings lead to full-time enjoyment, which leads to a lifetime of riches and fulfillment! PebbleStorm supports and encourages anyone in their creation of any dream business
4. The truth about Passive Income… find out how Aaron used only 20 easy hours of prep to start a $2000 per month autopilot income stream… and only takes one hour a month to maintain it now!
5. How letting go of just two negative emotions – impatience & guilt – lets you unleash extra energy for your business, and allows for more rapid recharging of your batteries when you need it!
6. Discovering your ‘Unique Genius’ (Each of us has a particular talent that resonates within us … and with the world around us … and it can help bring the world of your dreams to you!)
7. The importance of bringing fun into your work … how it helped create a billion-dollar company … and how you can benefit from the same strategy.

Plus, we’ll cover the ‘Five Steps of Aaron’s PebbleStorm’ concept (Reflect, Play, Attract, Package, and Receive … are the all-important keys to making money through Enjoyment!)

* * *

Overdoing enjoyment

You know when you’re so busy that you lose track of time and days?  And not in a good way, but in a mentally overloaded way?  Because that’s how my head’s been the past several days/week, because my main businesses and projects (PebbleStorm, CEOFlow, DataSalad, ColdCalling2.com and Nitro.la) are all gelling right now, in great ways, and need real attention. Which, because there’s a traffic jam of goodness, is becoming a pain in my azz.

For example, Yanik Silver’s hosting my first PebbleStorm webinar (“Here’s an Uncommon Way to Discover Your ‘Unique Genius’ – Combining What You Love with Real Satisfaction and Financial Independence”) in two weeks, on March 17 (register here).  I’m also holding CEOFlow events in both Southern and Northern California, organizing a Nitro.la event, and will also be updating the content on ColdCalling2.com, among other things…

March is going to be a month of overload, a big ol’ bite of the apple.

Extremes of any kind aren’t sustainable

The thing is, I love all these businesses and the people I’m doing them with!  Yet things go wrong when we go to extremes, even with enjoyment, and get outside of our sustainable pace.  I feel like a glutton at the dessert bar, stuffed from eating too much, but unable to stop…

So of course rather than meditate, play Wii, go for a walk or a motorcycle ride, I decide to do a blog post about all this and add some gas to the fire!  Yep I’m laughing at myself.  Ah, what I won’t do for my readers 🙂

Be careful what you wish for, because you just might get it

The first inspirations for PebbleStorm came to me back in July/August 2007, when I was at the VC firm Alloy Ventures in Palo Alto, CA (I will do a dedicated blog post on the ‘origins of PebbleStorm’ sometime).   After doing about three months of research into the b2b lead generation space, I had 10-12 ideas for projects or businesses that I wanted to do.  They all seemed so interesting to me that I didn’t want to have to pick just one.  I mean, if you had 10 children, could you choose just one you wanted to keep, and then leave the rest behind?

I got my bunch of businesses

Trust me, I am not complaining.  This is a great problem to have, and I love all this stuff – again, so much so that sometimes I can’t stop, even when I should.  One of my habits, which I’ve gotten MUCH better at since starting PebbleStorm, is overdoing things and going to extremes.  Sort of like when I ran myself into a hyponatremia coma in a triathlon in 2001.

Of course, that pattern is also what led to me creating PebbleStorm (“I want to work on what I want, when I want, with whom I want, from where I want”), which is a seriously extreme way of thinking about work, in its own way!

80% patience, 20% bursts

As much as I counsel patience, babysteps, taking things slowly and more patience, it does make sense to regularly turn on the juice and burst for a few hours (fun!), days (ok) or weeks (yuck).  Patience gives you the clarity of exactly what you need or want to get done; bursting gets it done very quickly.  You gotta know when to hold ’em, and know when to fold ’em, and how to balance the two modes.  I burst for 1-4 hours at a time, and preferably with one of my business partners.  I’ll break longer bursts into 1-hour chunks with their own goals.

What I mean by “burst”

When I use the term burst, I don’t mean just working on random stuff for a few hours. I mean sitting down with a very specific goal (launch a website, draft a webinar, publish a blog post, draft and send an event invitation…), for a defined time period (1 hour, 2 hours…), shutting out distractions, and getting it DONE. For example, I might budget an hour to publish a blog post, or two to revise a Sales Success Kit document – and the time limit keeps me focused on getting it done.  

This is really the first time since starting PebbleStorm that I have a good reason to burst for a few weeks/a month.  I’m not sure if this will lead to changes in my ongoing routines or not, but I’ll pay attention to it.

The burst that created a profitable business in four hours: ColdCalling2.com

Here’s an example of how I burst: a couple of weeks ago, Onna Young (CEO of ColdCalling2.com) and I created a profitable product and business/website in about four hours, after doing some basic preparation and goal-setting.  We had fun with it, and made it into a game: “How can we create a site and sellable product in just four hours?”  In that time, we created the ebook, Success Kit and website www.ColdCalling2.com.

(Well, technically we lost, since it took us 4 hours and 15 minutes.  But don’t tell anyone.)

It wasn’t magic, just the application of PebbleStorm’s principles and PebbleStorm’s 5 Stages.  I’ll discuss it some more in the March 17 PebbleStorm webinar.

On the personal front…meditation, exercise, a home in Santa Monica

Meditation: It’s been about three months since I attended a 10-day silent Vipassana meditation retreat (“A lifetime happiness and focus enhancer: Vipassana meditation”).  I’ve been meditating about every 2 out of 3 days – sometimes for 5 minutes, sometimes for 30 minutes.  It’s a bit of mental calm.  I’m still playing with my practice, but I’m feeling like 30 minutes most mornings, and 10-15 at night, is where I’m heading to over the coming months.

Exercise: I’ve noticed how exercise affects my mood positively that day, even many hours after the workout.  If I don’t exercise, I’m not as centered (not that anyone else would notice). Normally even I wouldn’t notice, because I’m good-natured in general, but I’ve been paying attention to this. I’m really enjoying both Yoga and mat pilates.

I just moved to Santa Monica: I finally found a great place to rent in Santa Monica (video) as a home, after 2.5 years of bouncing around Northern and Southern California communities!  (I was doing the taster’s menu approach in order to figure out exactly where I wanted to land long-term.)

It’ll be fun organizing some PebbleStorm groups here in the coming months.  A core part of PebbleStorm includes connecting fellow PebbleStormers, and creating a network of trusted people that can work together very easily.  Santa Monica’s ground zero for the core group now.

I’ll continue to visit the SF Bay area about once a month, to see family, friends, clients and to host the CEOFlow sessions.

How much do I want to proof this before publishing?

Not much.  Time to hit “publish”, eat something and rest my brain…I have more bursting to do tomorrow!  Although I joked in the beginning about making the overload worse by blogging, sharing is fun, and one of my core enjoyments (as it is with many people).

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Below is an article I wrote for Christopher Lowman’s Moving Towards Peace newsletter, on why I think the current mess will be healthy for us all in the long run – even if it’s incredible painful in the short run.

———————-
Americans are dealing with the worst financial and economic trouble in decades–and, unfortunately, it’s going to get worse before it gets better (sorry!)  Why then, you might ask, will this ultimately be a good and healthy thing for us, i.e., the ‘us’ that decides to take advantage of it?

The path to business success is shifting from one based on ‘promotion’ (i.e., selling to anyone, anyway, for the sake of making money), to one based on ‘attraction’ (i.e., growth based on making customers successful, which then attracts more customers). This latest meltdown is a necessary part of this shift, as it’s causing us to shed toxins and unhealthy habits … ultimately teaching ‘us’ that the old paradigm of business isn’t the path to happiness, success, and independence that we were trained to think it was.

Whether you’ve been laid off, had your compensation cut, or are suffering from a real estate hangover–these are all situations that can force you out of your mental ruts and cause you to reexamine what you really want to do with your life. As painful as it might be, this is, in actuality, a blessing-in-disguise … a unique opportunity to reevaluate and make a positive change in what you’re going to do with your business life.

Many of the millions of people who have and will lose their jobs will end up starting their own companies, ending up happier and wealthier for it.

This is how you can use the financial and economic trouble to your advantage. If you were assured of success and could do anything, what would be your dream business? Start by reflecting on what adds meaning to your life and what you enjoy doing or sharing. How can you practice those enjoyments in ways that are meaningful to others? How can you mash your enjoyments up (say old cars, travel, teaching, video and …?) into a dream business that combines several of your passions, so that you can make a living by doing the things that you love to do?

It can take two or three years to generate steady income from a new business, so maintain a day job for income while you work on your ideas a few hours a week. Just don’t stop taking baby steps in the direction of manifesting your dream business!

You can do it. I escaped corporate America to realize my dream business, and am now helping others to do the same. I’ve dedicated my work to helping people ‘make money through enjoyment’ and my dream business, PebbleStorm, is the vehicle for my personal mission. Click here to watch the replay of PebbleStorm’s launch webinar (audio improves at minute 20), or here for the slides without audio.

Aaron Ross founded PebbleStorm to help people “make money through enjoyment.” Prior to founding PebbleStorm, Aaron Ross was an EIR (Entrepreneur-in-Residence) at Alloy Ventures, a venture capital firm with over $1 billion under management. He is an Ironman triathlete, graduate of the Boulder Outdoor Survival School, and volunteer mentor at SCORE, “Counselors to America’s Small Business.”

UPDATE: a great example from someone still in transition: “Abundance Mastery: What I Learned From “Going Broke” by Claire Burstein

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As I wrote about in My original notes on frustrations with the way work, uh, works, PebbleStorm: CEOFlow is like “advanced PebbleStorm”. I’ve been playing with my CEOFlow circles for awhile, and finally this morning they really clicked:

That’s actually the whole post, but if you want to see the original, it’s here

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I’ve almost always been frustrated with our traditional expectations of how work and corporate jobs should function (even when I was the CEO of my own company). Back in the summer of 2006 I wrote down some different thoughts around my frustrations. These trains of thought helped crystallize PebbleStorm (“make money through enjoyment”) and PebbleStorm: CEOFlow (“grow revenue through enjoyment”). These thoughts started me down the path of wondering “how could I create environments without these frustrations?”

By the way, about PebbleStorm: CEOFlow… imagine you’ve already created your dream business and are making money through enjoyment. You’re about to be an accidental CEO with a whole new set of issues, employees and partners to deal with…fun fun fun ☺.  CEOs have special needs. The intention behind CEOFlow is to help you continue to evolve and grow your business, but without losing your enjoyment of it.

Here are the original (almost unchanged) notes from 2006 that I wrote to myself…

——————————————————-

Why can’t we take the work out of work?
A few people live their dream – why can’t more?  I don’t buy it when people assume intelligence or drive is what’s needed for success.  Why are so many people, including lots of very innovative, smart and ambitious people, trapped in the rat race?  Example: the NYT article on “In Silicon Valley, Millionaires Who Don’t Feel Rich”

Why can work be so unpleasant?  When it’s bad…
Yes, a great manager can be an amazing mentor and coach….but all too often manager-employee relationships often feel more like parent-child relationships, and put too much artificial power into people’s hands.  Why do so many workplaces not only tolerate, but promote controlling managers?

Working all the time in a corporate environment just feels so unproductive (not to confuse activity with productivity).  There’s so much work for so few results, in the scheme of someone’s life.  You’re trapped there in “face-time” (as opposed to space-time ☺)…waiting for other people to get back to you…producing lots of ‘stuff’ to look good just because your manager’s manager’s manager asked for it…”Um, about that TPS report…”  Back to the trusty 80/20 rule: 20% of the time people can be productive, 80% of the time they’re doing things that don’t really affect the company’s bottom line or their own happiness.

As a rule of thumb, the nature of a corporate hierarchy structurally creates conditions for fear, wasted time and politics.  With a limited number of slots available to people, everyone competes for them.  This is often made worse by CEOs who want to see competition between their people, thinking it will bring out their best, when really it just helps create an environment of fear and control.

The past strategy of economies of scale might have been beneficial, but what about the benefits of leverage and nimbleness? Can’t a company increase its profitability and impact, without losing its soul or flexibility?

Innovation requires speed, thought, freedom and a lack of constraints – not resources, size or economies of scale.

More Frustrations

I never felt like I could be completely productive whenever I wanted to be.  In a single job, you always end up waiting around for things to happen or people to get back to you, which is non-value-added time.  So people fill that time with busy work.

The classic hierarchy, while useful in organizing large groups of people, ends up creating unnatural “parent-child” relationships between managers and reports.  Just like Zimbardo’s “prison guard-and-prisoner” experiment at Stanford, in which the students playing as guards starting abusing prisoners, managers frequently abuse employees without even realizing it.  They’ve lost their context.  CEOs can be the worst offenders, being the most out of touch.

Power corrupts, absolute power corrupts absolutely.  So how can you organize groups of people, without dangerously concentrating power?  In the short-term, power gets things done.  But over the long-term, it eats away at a culture.

In one job, you can only make incremental increases in productivity per year – it’s very rare that you can multiply your productivity or make big leaps.

Corporate structures inherently treat people as cogs in a machine, and this worsens as the organization gets bigger.  Especially once the org is past 150 people, and people can’t know everyone well, employees tend to become names on spreadsheets.

People attached too much of their own self-worth to their titles. While titles can be helpful in the short-term in identifying someone’s function in a company and place in the pecking order…over the long-term titles end up putting people in boxes. People get defined by their title, and every person is much more than their title!  It also creates a reward system in which people end up politicking just to get titles, when titles are used as part of the rewards system.

Most people are put into functional roles/groups that focus on a particular area: sales, marketing, development, etc.  Sometimes people are happy with this (for awhile).  Oftentimes, people end up being frustrated because they get blocked when they’re ready to make a move to another role or try something new to expand their experiences. Companies don’t like it when people move from one function to another – it’s ‘too risky’.  “You’ve been doing sales here for 5 years, what makes you think you can do product management or marketing?”

Biggest bottlenecks in business?  Why is work so unproductive?

Lack of trust creates long sales cycles, complicated contracts, dysfunctional corporate cultures, politics, hoops to jump through both inside a company and between companies.

Carrying costs: you rent space, hire a bunch of people and invest in all kinds of fixed costs…creating beast you have to feed.  Work and growth become and obligation, not a choice.  Now you gotta feed the beast!

“Selling” is incredibly inefficient compared to “attracting” through word-of-mouth. Also, selling is just a pain in the ass.  Most business owners don’t like to sell, and most salespeople aren’t very good at it (and don’t like it either).  It’s just a paycheck to them.

Contracts: most contracts, and the bulk of what’s in contracts, are crap.   Yes, you have to have them in this legally paranoid world, but is there a way to recreate a system in which you don’t need 80% of this stuff?

Lack of trust & integrity is what causes the bottlenecks, waste and frustration in business.   It’s why we need selling, HR, contracts…

Is there a way to bring trust and integrity back to business?

——————————————————————-

Yep.  That’s my intention here, even if we might have to start from scratch in a bunch of areas. Shortly after I wrote these notes down (and processed a few other things), I came up with PebbleStorm and its mission.

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Wordle.net is a fun site that can take a bunch of text or your blog, and create a beautiful word cloud.  Here’s one it created from PebbleStorm.  It’s no accident that “Unique” & “Genius” are the biggest words!

[UPDATE] Here’s a word cloud as of March 2011, about two years later:

And for more fun, here’s one from my sales blog www.BuildASalesMachine.com…

And for CEOFlow, although this will change quite a bit with some upcoming plans I have for the content…

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Below’s a sneak peak at the PebbleStorm overview I’m currently putting together for a webinar I’m doing with with Yanik Silver, a very successful internet/marketing entrepreneur I met through Tim Ferriss.  The webinar will be on March 17th (12pm PST / 3pm EST)…register at www.surefiremarketing.com/enjoywebinar.

Now’s YOUR chance to contribute to PebbleStorm

I’m still shaping this presentation so now’s your chance…what doesn’t make sense or could be improved?  What would you like to see?  It will be a webinar with audio, but I’d also like it to be intelligible even standing alone.  I’m sure it’ll evolve quite a bit in the coming month, so you can have a real impact on it.  Leave a comment or write me at aaron at pebblestorm dot com!

Yanik Silver & his blog

Yanik and I hit it off right away, and he felt his audience would benefit from exposure to PebbleStorm’s story.  For my part, I really liked how Yanik makes fun and meaning a part of business (in fact, his creed is “Make more money, have more fun, give more back”).  Yanik also designed his latest venture, Maverick Business Adventures, in the PebbleStorm way: he literally took a blank sheet of paper and designed his ideal business…and then went out to create it.  Here’s a note about it from his bio:

“As a self-described “adventure junkie”, Yanik has found that his own life-changing experiences such as running with the bulls, bungee jumping, sky diving, exotic car road rallies and Zero-Gravity flights have not only brought a profound sense of accomplishment but also led to breakthroughs in ideas, focus and business thinking. That’s why he combined both his passions to found Maverick Business Adventures™ creating the kind of “club” he’d want to be part of.”

Yanik’s blog: www.InternetLifeStyle.com.  He has a great style of weaving in a combination of fun, success and contribution to most of his posts.  Here are a couple heavy on the fun side 🙂  “The Non-stop 35th Birthday Party (and an important marketing lesson on ‘Conversation’)“, or “Viva Baltimore….The King Krawl Hits Charm City (And a story of stellar service)”.

I have this weird craving now to get me an Elvis outfit…

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People either tend to love the way I think or they look at my like I’m an alien – “Make money through enjoyment?  That does not compute; it is illogical; that is not how the world works;…yadda yadda yadda…”   And yes, PebbleStorm’s not the standard way of thinking about work …yet 🙂   But – you can’t beat the system by staying in the system! If you keep doing what you’re doing, you’ll get what you’re getting. You have to think and act differently in order to get different results. 

Someone else that thinks my kind of different is Jonathon Mead, who writes the blog “Illuminated Mind, and wrote an ebook “Reclaim Your Dreams“.  I haven’t found that many other thinkers that align as closely to my thinking as he does.  It’s really worth reading.  Here are a couple of tidbits…

“Reclaim Your Dreams, It’s Time To Come Alive”

Following your dreams is scary. I get it.

What’s more scary is spending much of our lives searching for the illusion of security. What dreams would you have left behind if you didn’t live tomorrow? Would you regret not following your heart?

Beyond the grind.

The daily grind leads us to believe we should live by the rule of Panem et Cicenses, the Roman concept of bread and circuses; meager games and food to keep the populace entertained whilst powerful men do cruel things behind closed doors.

The monotony makes us think that we should keep our feet on the ground, heads down, mouths shut and our noses to the grindstone. We call this making a living. It’s more like a dying.

I think otherwise; I live by my dreams and can teach you how to do the same.”

Full post…

“Sometimes it’s Better When You’re a Giant Mess”

It seems that there’s two divergent camps when it comes to strategies for living.

Camp one says: get organized, get clear, set goals, be concise, and dream big.

Camp two says: give up, stop caring, kills your goals and reclaim ownership of your mind.

Full post…

Do you ever have so much to say or share, it paralyzes you?  Sometimes that’s how I feel with everything I have to share with PebbleStorm.  Ironically, the longer the time periods between blog posts, it probably means I have more than ever to share with people. Even I have to take my own advice, and practice babysteps…even as ‘small’ as posting a new sketch (from December 08). So –

I’ve always been drawn to the idea of three intersecting circles…but what does each circle stand for?  Finally I feel like it clicked, and I had:

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